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Could You Change The Ending?


Hybrid Creative: Strategy, Concept, Art, Copy

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"A brilliant thinker and writer." Dave Bell, MD & Creative Partner, KesselsKramer.

“Christian is whip-smart and his ability to translate complex briefs into brilliant creative work is frightening.” Job Van Dijk, Exec Creative Director & Product Lead.

“Christian is a critical thinker and strategic problem solver with great writing skills. Besides being an honest and caring person.” Corinne Genestay, Independent Creative Strategist.

"Christian has the ability to think of new ideas, improve ideas and word them in the most witty/clever/fun and surprising way."  Karel De Mulder, Partner, AIR.

"The only person I know who has been asked not to bring so many ideas to the table. They literally pour out of him. All of them brilliant, different, and very on brand." Andrew Forrest, Exec Creative Director, Ogilvy.

"Imitation is the sincerest form of flattery? Bollocks! What about jealousy? I've been jealous of Christian's work since forever. And rightly so." Ross Fowler, Freelance Creative Director.

Could You
Change The Ending?


Hybrid Creative: Strategy, Concept, Art, Copy

︎ Information




Project. citizenM is a global design hotel chain for “mobile citizens”. I was their lead writer for around eight years. I’ve also worked with other hotels, including the Pulitzer and Sir Hotels (for whom I provided the hotel concept, strategy, communications, and branding).  

My Role. Copy Lead. Branding, social media, web copy, advertising. In short everything from a branded candle to a newspaper to stickers.