Project. Ursus is a flavoured alcohol from Iceland, and sold widely in Greece.
The campaign re-positioned Ursus for a younger market by promising a “night less oridinary.”
My Role. Copywriter/strategy. I provided both the brand tagline, and script for the film seen here.
The campaign re-positioned Ursus for a younger market by promising a “night less oridinary.”
My Role. Copywriter/strategy. I provided both the brand tagline, and script for the film seen here.