Could You Change The Ending?

Hybrid Creative: Strategy, Concept, Art, Copy

"A brilliant thinker and writer." Dave Bell, MD & Creative Partner, KesselsKramer.

“Christian is whip-smart and his ability to translate complex briefs into brilliant creative work is frightening.” Job Van Dijk, Exec Creative Director & Product Lead.

“Christian is a critical thinker and strategic problem solver with great writing skills. Besides being an honest and caring person.” Corinne Genestay, Independent Creative Strategist.

"Christian has the ability to think of new ideas, improve ideas and word them in the most witty/clever/fun and surprising way."  Karel De Mulder, Partner, AIR.

"The only person I know who has been asked not to bring so many ideas to the table. They literally pour out of him. All of them brilliant, different, and very on brand." Andrew Forrest, Creative Director, Ogilvy.

"Imitation is the sincerest form of flattery? Bollocks! What about jealousy? I've been jealous of Christian's work since forever. And rightly so." Ross Fowler, Freelance Creative Director.

Could You
Change The Ending?

Hybrid Creative: Strategy, Concept, Art, Copy

︎ Information

Project. Math. Writing. Computers. We teach elementary school kids a lot -- but not psychology.

Which is a shame, because a basic understanding of human behavior would help children navigate the classroom... and everything thereafter, including the grown-up version of classrooms: offices.

So the idea here is to make a picture heavy book that teaches kids of between eight and eleven years old psychology in a language they understand.

Above is a sample page, dealing with an unexpected motivation behind bullying: aggressors are rarely at the top of some playground tribe. Rather, most bullying takes place among insecure kids in the middle of a pecking order, those who worry that some outsider is “better” than them (and therefore in danger of replacing them within the group).   
My Role. Concept, illustration, design, copy.