Could You Change The Ending?


Strategy, Copy & Illustration Since Forever



"A brilliant thinker and writer." Dave Bell, MD & Creative Partner, KesselsKramer.

“Christian is a critical thinker and strategic problem solver with great writing skills. Besides being an honest and caring person.” Corinne Genestay, Independent Creative Strategist.

"Christian has the ability to think of new ideas, improve ideas and word them in the most witty/clever/fun and surprising way."  Karel De Mulder, Partner, AIR.

"The only person I know who has been asked not to bring so many ideas to the table. They literally pour out of him. All of them brilliant, different, and very on brand." Andrew Forrest, Creative Director, Ogilvy.

"Imitation is the sincerest form of flattery? Bollocks! What about jealousy? I've been jealous of Christian's work since forever. And rightly so." Ross Fowler, Freelance Creative Director.

Could You
Change The Ending?


Strategy, Copy & Illustration Since Forever

︎ Information




Project. Communications for a yoga school, focusing not on beauty but the practice’s core promise: becoming just a teeny bit nicer. To underscore this, the campaign picked world leaders most in need of a yoga lesson -- the bigots, the fundamentalists, and the flat-out racists. We even contacted their embassies to invite them to a free lesson. They weren’t interested. 

My Role. Copy, concept, strategy.