Project. Grand Marnier wanted to appeal to a younger market. Under the heading “Crusading for Le Charme,” the campaign sought to instill a little French charm into a charmless world. It did so via digital advertising written live in response to the day’s news and appearing on prominent news sites, as well as TV ads, a music video, viral films, a website, and print/posters.
My Role. Copy, strategy, concept, directing commercials/a music video, some account handling.